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Tourism Board, Coventry

Tourism Board, Coventry

Destination Coventry

Destination Coventry

We helped launch Destination Coventry from the ground up - creating its membership structure, engaging stakeholders, and supporting its recognition as a key DMO in the business tourism space.

We helped launch Destination Coventry from the ground up - creating its membership structure, engaging stakeholders, and supporting its recognition as a key DMO in the business tourism space.

Strategic Review

Business Development

Sales Support

Destination Coventry Members
Destination Coventry Members
Destination Coventry Members

INDUSTRY

Public & Destination

CLIENT TYPE

Institution

TIMELINE

Board of Directors

KEY RESULT

Over 100 members acquired through new structure & stakeholder support

Hartley Consulting & Events played a critical role in the development and delivery of Destination Coventry. Chris brought strategic, operational, and business development expertise throughout.

Paul Jones, Managing Director

Paul Jones, Managing Director

The Challenge

As a new DMO, Destination Coventry lacked a membership model, pricing, stakeholder structure, or commercial foundation. They needed a strategy and hands-on support to establish credibility and scale quickly.

Our Approach

Created membership structure and pricing across tiers

Created membership structure and pricing across tiers

Created membership structure and pricing across tiers

Engaged stakeholders and secured support from patrons and partner organisations

Engaged stakeholders and secured support from patrons and partner organisations

Engaged stakeholders and secured support from patrons and partner organisations

Planned and delivered the inaugural Destination Coventry Conference and Meet the Supplier Event

Planned and delivered the inaugural Destination Coventry Conference and Meet the Supplier Event

Planned and delivered the inaugural Destination Coventry Conference and Meet the Supplier Event

Provided strategic advice on sales, partnerships, and commercial growth

Provided strategic advice on sales, partnerships, and commercial growth

Provided strategic advice on sales, partnerships, and commercial growth

The Results

Over 100 businesses joined Destination Coventry with high retention

Over 100 businesses joined Destination Coventry with high retention

Over 100 businesses joined Destination Coventry with high retention

New patron members secured, including CWRT and Amadeus

New patron members secured, including CWRT and Amadeus

New patron members secured, including CWRT and Amadeus

Events delivered to boost regional recognition and member value

Events delivered to boost regional recognition and member value

Events delivered to boost regional recognition and member value

More Success Stories

Supporting Venues, Spaces & Suppliers

All Clients

All Clients

Let's Talk About
Your Next Steps

Tell us a bit about your business or project and we’ll get back to you ASAP.

Midlands, United Kingdom

chris@hartley.events

‭07736 107770‬

Chris Hartley