INDUSTRY
Public & Destination
CLIENT TYPE
Institution
TIMELINE
Board of Directors
KEY RESULT
Over 100 members acquired through new structure & stakeholder support
Hartley Consulting & Events played a critical role in the development and delivery of Destination Coventry. Chris brought strategic, operational, and business development expertise throughout.
The Challenge
As a new DMO, Destination Coventry lacked a membership model, pricing, stakeholder structure, or commercial foundation. They needed a strategy and hands-on support to establish credibility and scale quickly.
Our Approach
Created membership structure and pricing across tiers
Engaged stakeholders and secured support from patrons and partner organisations
Planned and delivered the inaugural Destination Coventry Conference and Meet the Supplier Event
Provided strategic advice on sales, partnerships, and commercial growth
The Results
Over 100 businesses joined Destination Coventry with high retention
New patron members secured, including CWRT and Amadeus
Events delivered to boost regional recognition and member value
More Success Stories
Supporting Venues, Spaces & Suppliers
Let's Talk About
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Midlands, United Kingdom
07736 107770
Chris Hartley