Commercial Growth
Built Properly

We help venues, destinations and suppliers unlock secondary revenue streams through structured commercial planning and hands-on execution.

Derbyshire County Cricket Club

SERVICE

Market Research
Data to shape strategy & investment

What We Do

Sector-specific market assessments (e.g. MICE, leisure tourism)

Stakeholder interviews and insight mapping

Competitive and pricing landscape audits

Demand, behaviour and opportunity analysis

Recommendations grounded by real-world conversation

Derbyshire County Cricket Club used our insight to shape future investment decisions with confidence.

We spoke directly with corporates, agencies, platforms and tourism bodies to build a complete picture of the MICE landscape. That clarity allowed Derbyshire CCC to prioritise its venue development roadmap backed by demand.

SERVICE

Commercial Review
Spot what's missing, then plan

What We Do

Enquiry and lost lead analysis

Team structure and sales process review

Marketing output and positioning audit

Revenue stream and opportunity mapping

Process and package evaluation

Beaconside Conference Centre

“Hartley Consulting & Event's ability to build and manage key stakeholder relationships has been outstanding. From partners to clients, they consistently represent our brand with professionalism and impact, helping us forge valuable connections and long-term collaborations.” Frances Xing, CEO of Beaconside

Our review helped refine their commercial positioning and align activity with regional demand.

Belgrade Theatre

SERVICE

Business Development
Build partnerships to drive bookings

What We Do

Stakeholder and agency outreach

Package and pricing strategy

Membership and partner growth plans

List building and targeted lead generation

Strategic spend planning and targeting

Belgrade Theatre

"Despite being Coventry born and bred I hadn’t appreciated that the Theatre offered conferencing and meeting facilities."

We helped strengthen their private hire offer and improve agency engagement.

Drapers' Hall

SERVICE

Sales Support
Turning strategy into conversions

What We Do

Enquiry-to-booking conversion

Representation at events and exhibitions

Pipeline tracking and reporting

Sales messaging and follow-ups

Booking funnel management

Drapers' Hall

"Their depth of experience, strategic thinking and ability to build genuine partnerships has had a real impact on our growth."

We supported enquiry handling and sales activity to increase confirmed bookings.

Derbyshire County Cricket Club

Market Research
Data to shape strategy & investment

SERVICE

What We Do

Sector-specific market assessments (e.g. MICE, leisure tourism)

Stakeholder interviews and insight mapping

Competitive and pricing landscape audits

Demand, behaviour and opportunity analysis

Recommendations grounded by real-world conversation

Derbyshire County Cricket Club used our insight to shape future investment decisions with confidence.

We spoke directly with corporates, agencies, platforms and tourism bodies to build a complete picture of the MICE landscape. That clarity allowed Derbyshire CCC to prioritise its venue development roadmap backed by demand.

Derbyshire County Cricket Club

Market Research
Data to shape strategy & investment

SERVICE

What We Do

Sector-specific market assessments (e.g. MICE, leisure tourism)

Stakeholder interviews and insight mapping

Competitive and pricing landscape audits

Demand, behaviour and opportunity analysis

Recommendations grounded by real-world conversation

Derbyshire County Cricket Club used our insight to shape future investment decisions with confidence.

We spoke directly with corporates, agencies, platforms and tourism bodies to build a complete picture of the MICE landscape. That clarity allowed Derbyshire CCC to prioritise its venue development roadmap backed by demand.

Commercial Review
Spot what's missing, then plan

SERVICE

What We Do

Enquiry and lost lead analysis

Team structure and sales process review

Marketing output and positioning audit

Revenue stream and opportunity mapping

Process and package evaluation

Beaconside Conference Centre

“Hartley Consulting & Event's ability to build and manage key stakeholder relationships has been outstanding. From partners to clients, they consistently represent our brand with professionalism and impact, helping us forge valuable connections and long-term collaborations.” Frances Xing, CEO of Beaconside

Our review helped refine their commercial positioning and align activity with regional demand.

Commercial Review
Spot what's missing, then plan

SERVICE

What We Do

Enquiry and lost lead analysis

Team structure and sales process review

Marketing output and positioning audit

Revenue stream and opportunity mapping

Process and package evaluation

Beaconside Conference Centre

“Hartley Consulting & Event's ability to build and manage key stakeholder relationships has been outstanding. From partners to clients, they consistently represent our brand with professionalism and impact, helping us forge valuable connections and long-term collaborations.” Frances Xing, CEO of Beaconside

Our review helped refine their commercial positioning and align activity with regional demand.

Belgrade Theatre

Business Development
Build partnerships to drive bookings

SERVICE

What We Do

Stakeholder and agency outreach

Package and pricing strategy

Membership and partner growth plans

List building and targeted lead generation

Strategic spend planning and targeting

Belgrade Theatre

"Despite being Coventry born and bred I hadn’t appreciated that the Theatre offered conferencing and meeting facilities."

We helped strengthen their private hire offer and improve agency engagement.

Belgrade Theatre

Business Development
Build partnerships to drive bookings

SERVICE

What We Do

Stakeholder and agency outreach

Package and pricing strategy

Membership and partner growth plans

List building and targeted lead generation

Strategic spend planning and targeting

Belgrade Theatre

"Despite being Coventry born and bred I hadn’t appreciated that the Theatre offered conferencing and meeting facilities."

We helped strengthen their private hire offer and improve agency engagement.

Drapers' Hall

Sales Support
Turning strategy into conversions

SERVICE

What We Do

Enquiry-to-booking conversion

Representation at events and exhibitions

Pipeline tracking and reporting

Sales messaging and follow-ups

Booking funnel management

Drapers' Hall

"Their depth of experience, strategic thinking and ability to build genuine partnerships has had a real impact on our growth."

We supported enquiry handling and sales activity to increase confirmed bookings.

Drapers' Hall

Sales Support
Turning strategy into conversions

SERVICE

What We Do

Enquiry-to-booking conversion

Representation at events and exhibitions

Pipeline tracking and reporting

Sales messaging and follow-ups

Booking funnel management

Drapers' Hall

"Their depth of experience, strategic thinking and ability to build genuine partnerships has had a real impact on our growth."

We supported enquiry handling and sales activity to increase confirmed bookings.

Plus Digital Firepower

Delivered with our creative partners at KUNU Studio

How We Work
Diagnosis to Delivery

01
01

DIAGNOSIS

Understand the Business

Before looking outward, we assess what’s happening inside the organisation.

Enquiry and pipeline review

Sales process and team structure

Revenue stream analysis

Marketing activity audit

Commercial performance snapshot

This stage identifies gaps, inefficiencies, and missed opportunities.

02
02

VALIDATE

Understand the Market

We test your position against the wider industry.

National and regional demand analysis

Competitor and pricing benchmarks

Agency and corporate interviews

Buyer behaviour mapping

Opportunity validation

Ensuring decisions are grounded in real market conditions.

03
03

DESIGN

Build the Commercial Plan

With clarity internally and externally, we define the roadmap.

Commercial priorities and sequencing

Sales and marketing alignment

Partnership strategy

Packaging and positioning

Measurable targets and KPIs

This becomes the structured plan for growth.

04
04

DELIVER

Execute and Support

We support implementation across the areas required.

Business development and stakeholder outreach

Enquiry handling and sales conversion

Pipeline tracking and reporting

Digital delivery via KUNU Studio

Ongoing optimisation and refinement

Depending on scope, we operate as an embedded partner or focused project lead.

A Model Built for Flexibility

Operating as an extension of your team

Plug In Structure

We embed inside your ops like a team member, not an outsider.

Modular Delivery

Pick what you need: strategy, delivery, or both.

No Long-Term Lock In

We flex up or down depending on your internal resource.

Execution, Not Just Advice

We don’t stop at reports. We build, launch, and optimise.

“The team's ability to build and manage key stakeholder relationships has been outstanding. From partners to clients, Hartley Consulting & Events consistently represents our brand with professionalism and impact, helping us forge valuable connections and long-term collaborations.”

Frances Xing, CEO of Beaconside

Still Curious?

Here's what people usually ask.

How are you different from a traditional agency?

Can you just handle one part of our process?

What types of venues do you usually support?

Is there a minimum contract or commitment?

What’s the first step if we want to work together?

Let's Talk About
Your Next Steps

Tell us a bit about your business or project and we’ll get back to you ASAP.

Midlands, United Kingdom

‭07736 107770‬

Chris Hartley