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Theatre, Coventry

Theatre, Coventry

Belgrade Theatre

Belgrade Theatre

We supported Belgrade Theatre in bridging the gap between artistic programming and commercial opportunity, positioning the venue as a credible choice for meetings and private hire, and actively managing the events sales strategy.

We supported Belgrade Theatre in bridging the gap between artistic programming and commercial opportunity, positioning the venue as a credible choice for meetings and private hire, and actively managing the events sales strategy.

Strategic Review

Business Development

Sales Support

Belgrade Theatre exterior, chosen to represent successful repositioning and strategic venue support.
The Belgrade Theatre Coventry Interior Corporate Event
Belgrade Theatre exterior, chosen to represent successful repositioning and strategic venue support.
The Belgrade Theatre Coventry Interior Corporate Event
Belgrade Theatre exterior, chosen to represent successful repositioning and strategic venue support.
The Belgrade Theatre Coventry Interior Corporate Event

INDUSTRY

Arts & Culture

CLIENT TYPE

Venue

TIMELINE

Active Client

KEY RESULT

Direct bookings from Fam trip and sales

Despite being Coventry born and bred I hadn’t appreciated that the Theatre offered conferencing and meeting facilities.

FAM Trip Attendee

FAM Trip Attendee

The Challenge

Belgrade Theatre had several high-quality event spaces but limited traction in the private hire market. They lacked clarity in pricing and packages, and needed better visibility and structure to attract B2B bookings.

The Belgrade Theatre Coventry Interior Corporate Event
The Belgrade Theatre Coventry Interior Corporate Event
The Belgrade Theatre Coventry Interior Corporate Event

Our Approach

Reviewed and clarified Belgrade Theatre’s event hire packages to create a clearer commercial offering.

Reviewed and clarified Belgrade Theatre’s event hire packages to create a clearer commercial offering.

Reviewed and clarified Belgrade Theatre’s event hire packages to create a clearer commercial offering.

Organised a targeted familiarisation trip to showcase spaces to decision-makers across the region.

Organised a targeted familiarisation trip to showcase spaces to decision-makers across the region.

Organised a targeted familiarisation trip to showcase spaces to decision-makers across the region.

Took over active sales handling, managing incoming enquiries and converting leads into bookings.

Took over active sales handling, managing incoming enquiries and converting leads into bookings.

Took over active sales handling, managing incoming enquiries and converting leads into bookings.

Leveraged existing agency and corporate networks to generate warm leads and new partnership conversations.

Leveraged existing agency and corporate networks to generate warm leads and new partnership conversations.

Leveraged existing agency and corporate networks to generate warm leads and new partnership conversations.

The Results

Theatre now recognised as a serious option for business and private events

Theatre now recognised as a serious option for business and private events

Theatre now recognised as a serious option for business and private events

Generated a pipeline of leads and new bookings through events sales support

Generated a pipeline of leads and new bookings through events sales support

Generated a pipeline of leads and new bookings through events sales support

Event attendees directly enquired about room hire opportunities

Event attendees directly enquired about room hire opportunities

Event attendees directly enquired about room hire opportunities

More Success Stories

Supporting Venues, Spaces & Suppliers

All Clients

All Clients

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Your Next Steps

Tell us a bit about your business or project and we’ll get back to you ASAP.

Midlands, United Kingdom

chris@hartley.events

‭07736 107770‬

Chris Hartley