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Membership Organisation, UK

Membership Organisation, UK

Association of Drainage Authorities (ADA)

Association of Drainage Authorities (ADA)

We helped ADA explore, validate, and launch a national live demonstration event from the ground up - delivering full research, strategy, and activation support through to successful execution.

We helped ADA explore, validate, and launch a national live demonstration event from the ground up - delivering full research, strategy, and activation support through to successful execution.

Strategic Review

Business Development

Sales Support

Association of Drainage Authorities (ADA)
Association of Drainage Authorities (ADA)
Association of Drainage Authorities (ADA)

INDUSTRY

Trade & Membership

CLIENT TYPE

Institution

TIMELINE

Fixed Term

KEY RESULT

Flood & Water Live 2023 launched successfully.

The Challenge

ADA wanted to assess whether a national live event for its members was viable. With no existing model, they needed a ground-up feasibility study, industry engagement, and a plan to take the concept through to full delivery.

Our Approach

Designed and distributed a quantitative survey in partnership with Zing Insights, targeting ADA’s full membership database.

Designed and distributed a quantitative survey in partnership with Zing Insights, targeting ADA’s full membership database.

Designed and distributed a quantitative survey in partnership with Zing Insights, targeting ADA’s full membership database.

Conducted in-depth qualitative interviews with key stakeholders and industry decision-makers.

Conducted in-depth qualitative interviews with key stakeholders and industry decision-makers.

Conducted in-depth qualitative interviews with key stakeholders and industry decision-makers.

Analysed all findings and delivered a full business case with strategic recommendations for launching the event.

Analysed all findings and delivered a full business case with strategic recommendations for launching the event.

Analysed all findings and delivered a full business case with strategic recommendations for launching the event.

Planned and executed site inspections, developed event operations and marketing plans, and supported delivery in collaboration with Bright Events.

Planned and executed site inspections, developed event operations and marketing plans, and supported delivery in collaboration with Bright Events.

Planned and executed site inspections, developed event operations and marketing plans, and supported delivery in collaboration with Bright Events.

The Results

Strong member appetite confirmed through survey and interviews.

Strong member appetite confirmed through survey and interviews.

Strong member appetite confirmed through survey and interviews.

Business case approved and green-lit for live delivery

Business case approved and green-lit for live delivery

Business case approved and green-lit for live delivery

Flood & Water Live 2023 launched successfully across two days.

Flood & Water Live 2023 launched successfully across two days.

Flood & Water Live 2023 launched successfully across two days.

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Midlands, United Kingdom

chris@hartley.events

‭07736 107770‬

Chris Hartley