INDUSTRY
Public & Destination
CLIENT TYPE
Venue
TIMELINE
Q3 & Q4 2025
KEY RESULT
Delivered an evidence-based report shaping future venue investment and growth
I asked Hartley Consulting & Events to give us a clear, evidence-based view of the MICE market, both nationally and across Derbyshire, and that is exactly what they delivered.
The report gave us a detailed understanding of demand for conferences, awards and celebration events, alongside clear insight into pricing, trends, venue requirements and the competitive landscape.
What stood out most was the depth of engagement. Hartley Consulting & Events spoke directly with event agencies, corporates, venue finders and platforms, local tourism bodies and national trade associations. The intelligence was current and credible, not based on assumptions.
As a result, we are now able to prioritise our venue investment and strategy with real confidence. I would not hesitate to recommend Hartley Consulting & Events to any organisation looking for clear, commercially grounded insight.
The Challenge
Derbyshire County Cricket Club wanted to assess the opportunity for a new events facility but needed independent, market-led insight to guide decision-making. The club required clarity on demand, pricing, and the competitive environment for conferences, awards, and celebration events across Derbyshire and beyond.

Our Approach
Spoke directly with national event agencies, venue finders, platforms, and corporates
Engaged regional tourism bodies and inward investment stakeholders
Conducted benchmarking on pricing, demand, venue types, and gaps
Delivered a commercially focused report mapping out growth opportunities and positioning
The Results
Clear, evidence-based roadmap to guide future venue investment
New understanding of Derbyshire’s event market and demand profile
Credible, externally validated insights to support internal business cases
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Midlands, United Kingdom
07736 107770
Chris Hartley














