Sports Venue, Strategic Research

Sports Venue, Strategic Research

Derbyshire County Cricket Club

Derbyshire County Cricket Club

We delivered a commercially grounded research project for Derbyshire County Cricket Club, analysing the MICE market across the region to help inform a major venue investment decision.

We delivered a commercially grounded research project for Derbyshire County Cricket Club, analysing the MICE market across the region to help inform a major venue investment decision.

Strategic Review

Business Development

Sales Support

Derbyshire County Cricket Club Ground
Derbyshire County Cricket Club Conference Room
Derbyshire County Cricket Club Ground
Derbyshire County Cricket Club Conference Room

INDUSTRY

Public & Destination

CLIENT TYPE

Venue

TIMELINE

Q3 & Q4 2025

KEY RESULT

Delivered an evidence-based report shaping future venue investment and growth

I asked Hartley Consulting & Events to give us a clear, evidence-based view of the MICE market, both nationally and across Derbyshire, and that is exactly what they delivered.

The report gave us a detailed understanding of demand for conferences, awards and celebration events, alongside clear insight into pricing, trends, venue requirements and the competitive landscape.

What stood out most was the depth of engagement. Hartley Consulting & Events spoke directly with event agencies, corporates, venue finders and platforms, local tourism bodies and national trade associations. The intelligence was current and credible, not based on assumptions.

As a result, we are now able to prioritise our venue investment and strategy with real confidence. I would not hesitate to recommend Hartley Consulting & Events to any organisation looking for clear, commercially grounded insight.

Ryan Duckett, CEO of Derbyshire County Cricket Club

Ryan Duckett, CEO of Derbyshire County Cricket Club

The Challenge

Derbyshire County Cricket Club wanted to assess the opportunity for a new events facility but needed independent, market-led insight to guide decision-making. The club required clarity on demand, pricing, and the competitive environment for conferences, awards, and celebration events across Derbyshire and beyond.

Derbyshire County Cricket Club Conference Room

Our Approach

Spoke directly with national event agencies, venue finders, platforms, and corporates

Engaged regional tourism bodies and inward investment stakeholders

Conducted benchmarking on pricing, demand, venue types, and gaps

Delivered a commercially focused report mapping out growth opportunities and positioning

The Results

Clear, evidence-based roadmap to guide future venue investment

New understanding of Derbyshire’s event market and demand profile

Credible, externally validated insights to support internal business cases

More Success Stories

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Midlands, United Kingdom

‭07736 107770‬

Chris Hartley