We’ve been working closely with the team at Belgrade Theatre in Coventry, an iconic cultural venue with deep local roots to help sharpen their commercial strategy without compromising their artistic mission.

The goal? To strengthen their private hire offer and unlock new revenue opportunities around events and enquiries.

Our work focused on:

• Reviewing and clarifying hire packages to suit different audiences

• Streamlining how event enquiries are handled

• Supporting inbound sales and agency relationships

• Aligning commercial activity with the venue’s cultural integrity

This isn’t about turning Belgrade Theatre into something it’s not. It’s about giving the team the structure and confidence to convert more of the right opportunities ensuring the venue thrives financially while continuing to serve as a creative and cultural anchor for Coventry.

📩 chris@hartley.events | hartley.events