Conference Centre, Stafford

Conference Centre, Stafford

Beaconside Conference Centre

Beaconside Conference Centre

We were brought in to support the strategic repositioning of Beaconside’s conferencing offer. We carried out a full brand and marketing audit, worked closely with the senior team to define messaging and direction, and helped shape tools and internal clarity for relaunch.

We were brought in to support the strategic repositioning of Beaconside’s conferencing offer. We carried out a full brand and marketing audit, worked closely with the senior team to define messaging and direction, and helped shape tools and internal clarity for relaunch.

Strategic Review

Business Development

Sales Support

INDUSTRY

Public & Destination

CLIENT TYPE

Venue

KEY RESULT

Repositioned for tourism growth

TIMELINE

2025

“Chris’s ability to build and manage key stakeholder relationships has been outstanding. From partners to clients, Hartley Consulting & Events consistently represents our brand with professionalism and impact, helping us forge valuable connections and long-term collaborations.”

Frances Xing, CEO of Beaconside

Frances Xing, CEO of Beaconside

The Challenge

Beaconside needed help aligning its corporate communications, sales positioning, and regional strategy. There was a clear opportunity to better engage with tourism stakeholders and local B2B networks — but limited clarity on how to package the offer, who to engage, and what channels to prioritise.

Our Approach

Delivered a detailed audit of Beaconside’s corporate offer, marketing content, and B2B visibility


Delivered a detailed audit of Beaconside’s corporate offer, marketing content, and B2B visibility


Delivered a detailed audit of Beaconside’s corporate offer, marketing content, and B2B visibility


Built messaging and listings for tourism networks and venue-finding directories

Built messaging and listings for tourism networks and venue-finding directories

Built messaging and listings for tourism networks and venue-finding directories

Engaged regional and national event stakeholders across Staffordshire

Engaged regional and national event stakeholders across Staffordshire

Engaged regional and national event stakeholders across Staffordshire

Advised on audience targeting, CRM data builds, and B2B membership orgs to support

Advised on audience targeting, CRM data builds, and B2B membership orgs to support

Advised on audience targeting, CRM data builds, and B2B membership orgs to support

The Results

Site tours generated with national event agencies

Site tours generated with national event agencies

Site tours generated with national event agencies

Repositioned Beaconside across Staffordshire tourism groups

Repositioned Beaconside across Staffordshire tourism groups

Repositioned Beaconside across Staffordshire tourism groups

Identified growth opportunities for regional B2B venue partnerships

Identified growth opportunities for regional B2B venue partnerships

Identified growth opportunities for regional B2B venue partnerships

More Success Stories

Who We
Work With

See how we’ve helped other venues, event spaces, and suppliers grow through smart strategy, bold positioning, and hands-on support.

Strategic support that turns insight into action. Tailored to help venues, organisers, and suppliers grow with clarity.

Let's Talk About What You Need.

Tell us a bit about your project and we’ll get back to you within 1–2 working days.

Midlands, United Kingdom

‭07736 107770‬