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Monday 16 February 2026

Driving Derbyshire County Cricket Club’s Strategic Venue Investment

Chris Hartley with Derbyshire County Cricket Club
Chris Hartley with Derbyshire County Cricket Club

When Derbyshire County Cricket Club needed clarity on how to grow its commercial event offering, they brought us in to do what we do best: provide strategic insight that leads to tangible outcomes.

We delivered a full market assessment of the MICE (meetings, incentives, conferences, exhibitions) landscape across Derbyshire and the wider region. But we didn’t stop at assumptions or desktop research.

We spoke to national and local event agencies.

We connected with venue finders, platforms, and tourism bodies.

We benchmarked price points, capacity, and competitive positioning.

We mapped real-world demand for conferences, awards and celebration events.

The result?

A clear, data-driven roadmap that Derbyshire CCC is now using to guide venue investment and future commercial growth.

“Hartley Consulting & Events gave us the insight we needed to prioritise our venue strategy with confidence.” — Ryan Duckett, CEO

This is the value of bringing in external expertise. We don’t just assess the market, we help shape the next move.

Need clarity before you commit to growth?

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Chris Hartley