College Group, Warwickshire

College Group, Warwickshire

Warwickshire College Group

Warwickshire College Group

We supported WCG in relaunching their conferencing offer post-COVID - refining packages, training staff, and helping them connect with agencies to drive new bookings across campuses.

We supported WCG in relaunching their conferencing offer post-COVID - refining packages, training staff, and helping them connect with agencies to drive new bookings across campuses.

Strategic Review

Business Development

Sales Support

Go Back

Go Back

INDUSTRY

Trade & Membership

CLIENT TYPE

Venue

KEY RESULT

Enhanced booking flow across multiple venues

TIMELINE

Project-Based

Hartley Consulting & Events brought valuable contacts and deep knowledge of the events and meetings industry. Chris supported us at every stage - nothing was ever too much trouble.

Sarah Butterfield, Director of Adult Learning & Commercial Development

Sarah Butterfield, Director of Adult Learning & Commercial Development

The Challenge

Following the pandemic, WCG needed to reposition its campus venues for external hire. There was no defined booking structure, and limited engagement with commercial opportunities.

Our Approach

Created event packages and a best practice guide for venue sales

Created event packages and a best practice guide for venue sales

Created event packages and a best practice guide for venue sales

Redesigned the enquiry and booking process for better conversion

Redesigned the enquiry and booking process for better conversion

Redesigned the enquiry and booking process for better conversion

Introduced WCG to relevant agencies and catering suppliers

Introduced WCG to relevant agencies and catering suppliers

Introduced WCG to relevant agencies and catering suppliers

Provided staff support and practical strategy for event marketing

Provided staff support and practical strategy for event marketing

Provided staff support and practical strategy for event marketing

The Results

Raised visibility with regional agencies and platforms

Raised visibility with regional agencies and platforms

Raised visibility with regional agencies and platforms

Improved enquiry handling confidence among internal teams

Improved enquiry handling confidence among internal teams

Improved enquiry handling confidence among internal teams

Positioned WCG as a credible, multi-campus venue partner

Positioned WCG as a credible, multi-campus venue partner

Positioned WCG as a credible, multi-campus venue partner

More Success Stories

Who We
Work With

See how we’ve helped other venues, event spaces, and suppliers grow through smart strategy, bold positioning, and hands-on support.

Strategic support that turns insight into action. Tailored to help venues, organisers, and suppliers grow with clarity.

All

Venues

Suppliers

Institutions

Association of Drainage Authorities (ADA)

Association of Drainage Authorities (ADA)

Membership Organisation, UK

Beaconside Conference Centre

Conference Centre, Stafford

Belgrade Theatre exterior, chosen to represent successful repositioning and strategic venue support.

Belgrade Theatre

Theatre, Coventry

All

Venues

Suppliers

Institutions

Association of Drainage Authorities (ADA)

Association of Drainage Authorities (ADA)

Membership Organisation, UK

Beaconside Conference Centre

Conference Centre, Stafford

Belgrade Theatre exterior, chosen to represent successful repositioning and strategic venue support.

Belgrade Theatre

Theatre, Coventry

All

Venues

Suppliers

Institutions

Association of Drainage Authorities (ADA)

Association of Drainage Authorities (ADA)

Membership Organisation, UK

Beaconside Conference Centre

Conference Centre, Stafford

Belgrade Theatre exterior, chosen to represent successful repositioning and strategic venue support.

Belgrade Theatre

Theatre, Coventry

See All Case Studies

See All Case Studies

Let's Talk About What You Need.

Tell us a bit about your project and we’ll get back to you within 1–2 working days.

Midlands, United Kingdom

chris@hartley.events

‭07736 107770‬

Chris Hartley