The South of England Event Centre (SEEC), one of the region’s largest and most flexible event spaces, sought expert support to review and revitalise their sales and marketing strategy. Hartley Consulting & Events was brought in to assess internal processes, resource alignment, and commercial performance. The brief focused on building a clearer growth strategy: understanding where current effort was being spent, identifying missed opportunities, and ensuring the venue had the right team, tools, and messaging to unlock new demand.