Tourism Board, Coventry

Tourism Board, Coventry

Destination Coventry

Destination Coventry

We helped launch Destination Coventry from the ground up - creating its membership structure, engaging stakeholders, and supporting its recognition as a key DMO in the business tourism space.

We helped launch Destination Coventry from the ground up - creating its membership structure, engaging stakeholders, and supporting its recognition as a key DMO in the business tourism space.

Strategic Review

Business Development

Sales Support

Go Back

Go Back

Destination Coventry Members
Destination Coventry Members
Destination Coventry Members

INDUSTRY

Public & Destination

CLIENT TYPE

Institution

KEY RESULT

Over 100 members acquired through new structure & stakeholder support

TIMELINE

Board of Directors

Hartley Consulting & Events played a critical role in the development and delivery of Destination Coventry. Chris brought strategic, operational, and business development expertise throughout.

Paul Jones, Managing Director

Paul Jones, Managing Director

The Challenge

As a new DMO, Destination Coventry lacked a membership model, pricing, stakeholder structure, or commercial foundation. They needed a strategy and hands-on support to establish credibility and scale quickly.

Our Approach

Created membership structure and pricing across tiers

Created membership structure and pricing across tiers

Created membership structure and pricing across tiers

Engaged stakeholders and secured support from patrons and partner organisations

Engaged stakeholders and secured support from patrons and partner organisations

Engaged stakeholders and secured support from patrons and partner organisations

Planned and delivered the inaugural Destination Coventry Conference and Meet the Supplier Event

Planned and delivered the inaugural Destination Coventry Conference and Meet the Supplier Event

Planned and delivered the inaugural Destination Coventry Conference and Meet the Supplier Event

Provided strategic advice on sales, partnerships, and commercial growth

Provided strategic advice on sales, partnerships, and commercial growth

Provided strategic advice on sales, partnerships, and commercial growth

The Results

Over 100 businesses joined Destination Coventry with high retention

Over 100 businesses joined Destination Coventry with high retention

Over 100 businesses joined Destination Coventry with high retention

New patron members secured, including CWRT and Amadeus

New patron members secured, including CWRT and Amadeus

New patron members secured, including CWRT and Amadeus

Events delivered to boost regional recognition and member value

Events delivered to boost regional recognition and member value

Events delivered to boost regional recognition and member value

More Success Stories

Who We
Work With

See how we’ve helped other venues, event spaces, and suppliers grow through smart strategy, bold positioning, and hands-on support.

Strategic support that turns insight into action. Tailored to help venues, organisers, and suppliers grow with clarity.

All

Venues

Suppliers

Institutions

Association of Drainage Authorities (ADA)

Association of Drainage Authorities (ADA)

Membership Organisation, UK

Beaconside Conference Centre

Conference Centre, Stafford

Belgrade Theatre exterior, chosen to represent successful repositioning and strategic venue support.

Belgrade Theatre

Theatre, Coventry

All

Venues

Suppliers

Institutions

Association of Drainage Authorities (ADA)

Association of Drainage Authorities (ADA)

Membership Organisation, UK

Beaconside Conference Centre

Conference Centre, Stafford

Belgrade Theatre exterior, chosen to represent successful repositioning and strategic venue support.

Belgrade Theatre

Theatre, Coventry

All

Venues

Suppliers

Institutions

Association of Drainage Authorities (ADA)

Association of Drainage Authorities (ADA)

Membership Organisation, UK

Beaconside Conference Centre

Conference Centre, Stafford

Belgrade Theatre exterior, chosen to represent successful repositioning and strategic venue support.

Belgrade Theatre

Theatre, Coventry

See All Case Studies

See All Case Studies

Let's Talk About What You Need.

Tell us a bit about your project and we’ll get back to you within 1–2 working days.

Midlands, United Kingdom

chris@hartley.events

‭07736 107770‬

Chris Hartley